I’m Sourav Das
Web Developer Digital Marketer SEO Expert
Transforming Ideas into Stunning WordPress Realities. Your Vision, Our Code.
About Me
Web Designer and Developer
Web Developer and Digital Marketer(SMM) with 4 years’ experience in 3 different IT Companies. Experienced digital marketer with a proven track record of driving online growth through strategic SEO, SEM, and social media campaigns. Proficient in data analysis to optimize ROI and conversions. Skilled in content creation, email marketing, and audience targeting. Adept at staying current with industry trends and leveraging emerging technologies for competitive advantage
With 4 years of experience in IT companies, my client-centric approach is the cornerstone of my work. I excel in delivering unparalleled support, ensuring clients’ needs are met and their expectations exceeded. Building lasting relationships through trust and results is my primary goal.
My Skills
Unlocking Digital Possibilities: From WordPress to Business Groth, I’ve Got You Covered.
Working Process
Streamlined Excellence: Crafting WordPress Solutions, One Line of Code at a Time.
Web Design & Development
Understanding Requirements:
- Begin by discussing the project’s requirements with clients or project managers. Understand their goals, target audience, features, and any specific design or functionality requirements.
Planning and Strategy:
- Create a project plan that outlines the scope, timeline, and budget. Develop a strategy for achieving the project goals effectively.
WordPress Installation:
- Set up a development environment by installing WordPress locally or on a staging server. Ensure you have a clean and up-to-date WordPress installation.
Theme Selection or Customization:
- Depending on the project requirements, choose an appropriate theme or design one from scratch. Customize the theme to match the client’s branding and design preferences.
Plugin Integration:
- Identify and install necessary plugins to add specific functionalities to the website, such as contact forms, SEO tools, e-commerce features, etc. Configure and customize these plugins as needed.
Front-End Development:
- Develop the website’s front-end using HTML, CSS, and JavaScript. Ensure that the site is responsive and works well on various devices and browsers.
Back-End Development:
- Implement custom functionality using PHP, create custom post types, taxonomies, and templates as required. Ensure proper security measures are in place.
Content Creation and Management:
- Add and organize content, including text, images, videos, and other media. Train clients or content editors on how to manage and update content through the WordPress admin dashboard.
Testing:
- Perform thorough testing of the website, including functionality testing, cross-browser testing, and mobile responsiveness testing. Fix any bugs or issues that arise.
Optimization:
- Optimize the website for speed and performance by compressing images, enabling caching, and minimizing HTTP requests. Implement SEO best practices, including optimizing meta tags and improving site speed.
Security Measures:
- Implement security best practices to protect the website from vulnerabilities. Regularly update WordPress, themes, and plugins. Use security plugins and firewall solutions if necessary.
Client Training and Documentation:
- Train clients on how to use and manage their WordPress website. Provide documentation or video tutorials if needed.
Deployment:
- Once the website is ready and thoroughly tested, deploy it to the live server. Configure DNS settings if necessary.
Maintenance and Updates:
- Offer ongoing maintenance and support services. Regularly update WordPress core, themes, and plugins to ensure the website remains secure and up-to-date.
Monitoring and Analytics:
- Set up monitoring tools and analytics to track website performance, user behavior, and traffic. Use this data to make informed decisions for improvements.
Client Communication:
- Maintain open communication with the client, addressing any questions, concerns, or change requests promptly.
Continuous Learning:
- Stay up-to-date with the latest WordPress trends, technologies, and best practices through online courses, forums, and tutorials.
Backup and Disaster Recovery:
- Implement regular backups and disaster recovery plans to ensure data can be restored in case of unexpected issues or emergencies.
Digital Marketing
Setting Goals and Objectives:
- Digital marketers start by understanding the overall business goals and translating them into specific digital marketing objectives. These objectives could include increasing website traffic, generating leads, boosting sales, or improving brand awareness.
Market Research and Audience Analysis:
- Before diving into any marketing campaign, digital marketers research their target audience to gain insights into their preferences, behavior, and demographics. This helps in creating tailored content and campaigns.
Competitor Analysis:
- Analyzing competitors’ digital marketing strategies can provide valuable insights and help digital marketers identify opportunities and potential gaps in the market.
Choosing Digital Marketing Channels:
- Based on the target audience and objectives, digital marketers select the most suitable digital marketing channels. Common channels include:
- Search Engine Optimization (SEO): Optimizing websites for search engines to improve organic rankings.
- Content Marketing: Creating valuable and relevant content to attract and engage the audience.
- Social Media Marketing: Promoting products or services on social media platforms.
- Email Marketing: Sending targeted email campaigns to subscribers.
- Pay-Per-Click (PPC) Advertising: Running paid ads on platforms like Google Ads or social media.
- Affiliate Marketing: Partnering with affiliates to promote products.
- Display Advertising: Placing banner ads on websites.
- Video Marketing: Creating and promoting video content on platforms like YouTube.
- Analytics and Data Analysis: Using tools to track and analyze performance.
- Based on the target audience and objectives, digital marketers select the most suitable digital marketing channels. Common channels include:
Content Creation and Campaign Execution:
- Digital marketers create content and design campaigns tailored to the chosen channels. This may include creating blog posts, social media posts, email newsletters, ad creatives, and more.
Website Optimization:
- Ensuring that the website is user-friendly, mobile-responsive, and optimized for SEO is crucial to the success of digital marketing efforts.
Monitoring and Analytics:
- Digital marketers continuously monitor the performance of their campaigns using analytics tools. They track key performance indicators (KPIs) such as website traffic, conversion rates, click-through rates, and ROI.
A/B Testing and Optimization:
- To improve campaign effectiveness, digital marketers often run A/B tests to compare different elements of a campaign (e.g., ad headlines, email subject lines) and make data-driven improvements.
Budget Management:
- Managing the marketing budget is vital. Digital marketers allocate funds to various channels and campaigns, ensuring they stay within budget while maximizing ROI.
Reporting and Communication:
- Regularly reporting on the performance of digital marketing campaigns and communicating these results to stakeholders, such as management or clients.
Adapting to Changes:
- Digital marketers must stay updated with industry trends, algorithm changes, and new technologies. They adapt their strategies accordingly to remain competitive.
Scaling and Growth:
- As successful strategies are identified, digital marketers may scale up their efforts, expand into new markets, or explore additional marketing channels to fuel business growth.
Recent Projects
Transforming Vision into Digital Reality: My Latest WordPress Creations in Action.
Get In Touch
Let’s Connect and Create Together: Reach Out Today!
Tell me about your business plan
I’m always with you for boundless business growth, every step of the way.